Shirin Semsar

Available for Senior / Lead Product Design roles

Shirin Semsar

Senior Product Designer // North Carolina, USA

Senior Product Designer with 12+ years of experience designing complex B2B SaaS, AI/ML-driven platforms, and data-heavy dashboards. Proven track record in leading end-to-end product design, building and scaling design systems, and partnering closely with product and engineering teams to drive measurable business impact. Experienced in mentoring designers and collaborating across legal, data, and engineering stakeholders.

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12+ Years of Experience
+30% Faster User-Study Setup
+20% Time-on-Screen, Enterprise Dashboards
+50% Organic Traffic Growth
−14% AI-Platform Onboarding Time

Case Studies

Dashboard Design

Nexis, a product by LexisNexis, is a comprehensive database that provides news, business insights, and legal information to professionals across various industries.

20% improving time on screen
20+ Accessibility Reviews

Splash AI Dashboard Redesign

Splash Ai is an intelligent platform designed for sales teams and online tools for clients to analyze data. The primary motive for funding splash Ai was to recruit new clients for different events and conferences by the sales and support team. Users can upload data based on data type Splash analyzes and show different insights and suggestions. Splash Ai, support Spend, contract and brand analysis. I joined as a Product Designer to build first MVP.

12+ User Interviews
3 Products
20% improving screen time

Testimonials

Testimonial Photo

“Working with Shirin was a fantastic experience. Her design intuition and attention to detail elevated our product to the next level.”

Tina Carrieri, Sr. Account Executive

“I cant say enough amazing things about Shirin!! There has been a couple times when I needed something last minute, and she made time from her super busy schedule to be the BIGGEST team player and deliver outstanding material that was a key aspect in success at a large conference. Her work is something that is unmatchable because of the vast creativity, perfection, and passion for what she creates. Not to mention she puts a smile on everyone's face in the office! :) ”

Jessica Allman, Account Executive

“Shirin is a talented, hard-working, and personable designer. She's a triple threat, capable of handling visual design, conceptual development, and technical complexities. I strongly recommend Shirin to anyone who would like to design and develop apps or websites. ”

Andy Deck, Assistant Prof., Dept. of Art and Art History

UCI Pharmacy App

HC Health pharmacy is a solution for preventing the waste of medicines. It is an intelligent trading platform for pharmacies around the globe to sell and buy medicines. The primary motive for founding pharmacy was to preserve the environment. Chemicals, plastics, and other materials created due to the decomposition of medicines are released into the oceans or dumped into the ground. By using UCHealth, pharmacies can manage and track medicine and either manually or automatically trade it.

12 Stakeholder Interviews
3 Design Iterations
5 A/B Tests

Let's Connect

I'm always open to discussing new opportunities and collaborations. Feel free to reach out via email, connect on social media, or use the form below.

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Work Journey

Explore my professional experience, roles, and key achievements across leading organizations.

touch_app

Lead Product Designer @ Thumb zone AI Remote

February 2025 - Now

design_services

Led end-to-end design of mobile and web features, from research and testing to high-fidelity prototypes and developer handoff, while aligning design solutions with user needs and business goals.

rocket_launch

Improved the onboarding process that enabled 30% more users to set up a user study faster.

shield

Visual / Product Designer @ LexisNexis Raleigh

August 2022 - January 2025

dashboard

Leading design for fraud detector dashboards, improving time on screen by 20%, and collaborating with IT and legal teams to enhance data visualization.

groups

Collaborating closely with IT and business teams to solve complex issues, including interaction models and data visualization, while working with the legal team.

widgets

Working with the design system and collaborating with the design team to define new components.

palette

Designed marketing materials and interactive content within brand guidelines, reinforcing brand identity through visual storytelling and managing production assets.

school

UI/UX Designer @ University of California, Irvine, IFH Irvine

June 2021 - August 2022

diversity_3

Collaborating with professors, scientists, Ph.D. students, and other IFH members.

web

Enhanced the WordPress website by updating 30+ pages with engaging content, implementing SEO best practices to increase organic traffic by over 50%, and creating custom web pages.

trending_down

Reduced the bounce rate for landing pages from 20% to 9%.

bolt

Product Designer @ ElectrifAi New York City

July 2019 - June 2021

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Built a design team to design SaaS AI/ML-based products (ContractAi, SpendAi, BrandAi, SplashAi, Revenue CycleAi, ImageAi) and mentored junior designers.

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Designed AI/ML-based SaaS products that improved user onboarding time by 14%, working closely with cross-functional teams to ensure seamless product launches.

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Worked collaboratively within an Agile process with other UX designers, digital designers, product owners, project managers, and Front-end and back-end developers to deliver products.

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UI/UX Design Instructor @ Touro University & City College of New York NYC

Jan 2017 - June 2019

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Teaching Web Design I-II-III (Basic - advanced) in Undergrad school.

school

Teacher assistant in Web and Mobile Design for the Graduate Program.

currency_bitcoin

UX Designer @ Celsius Network New York City

Dec 2017 - May 2018

analytics

Analyzed, studied & understood crypto company applications, business domain data requirements.

handshake

Consulted closely with the CEO and CTO to outline website goals, made wireframes and prototypes to raise $50M in funding.

branding_watermark

Created all marketing materials, including corporate identity, branding, catalogs, advertising such as whitepaper, one paper, business cards, swags, etc, and trade show graphics.

feedback

Gathered feedback from teams and followed an iterative process using Visio and Keynote.

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