Shirin Semsar

Senior Product Designer // Raleigh, North Carolina

I'm a product designer passionate about creating intuitive and impactful user experiences. With a background in visual communication and a focus on user-centered design, I strive to solve complex problems through simple and elegant solutions.

Case Studies

Splash AI Dashboard Redesign

Splash Ai is an intelligent platform designed for sales teams and online tools for clients to analyze data. The primary motive for funding splash Ai was to recruit new clients for different events and conferences by the sales and support team. Users can upload data based on data type Splash analyzes and show different insights and suggestions. Splash Ai, support Spend, contract and brand analysis. I joined as a Product Designer to build first MVP.

12+ User Interviews

3 Products

20% improving screen time

Testimonials

“Working with Shirin was a fantastic experience. Her design intuition and attention to detail elevated our product to the next level.”

Tina Carrieri, Sr. Account Executive

UCI Pharmacy App

HC Health pharmacy is a solution for preventing the waste of medicines. It is an intelligent trading platform for pharmacies around the globe to sell and buy medicines. The primary motive for founding pharmacy was to preserve the environment. Chemicals, plastics, and other materials created due to the decomposition of medicines are released into the oceans or dumped into the ground. By using UCHealth, pharmacies can manage and track medicine and either manually or automatically trade it.

12 Stakeholder Interviews

3 Design Iterations

5 A/B Tests

Dashboard Design

Nexis, a product by LexisNexis, is a comprehensive database that provides news, business insights, and legal information to professionals across various industries.

20% improving time on screen

20+ Accessibility Reviews

Work Journey

Explore my professional experience, roles, and key achievements across leading organizations.

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Thumb zone AI Remote

February 2025 - Now

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Led end-to-end design of mobile and web features, from research and testing to high-fidelity prototypes and developer handoff, while aligning design solutions with user needs and business goals.

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Improved the onboarding process that enabled 30% more users to set up a user study faster.

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UI/UX Designer @ LexisNexis Raleigh

August 2022 - January 2025

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Leading design for fraud detector dashboards, improving time on screen by 20%, and collaborating with IT and legal teams to enhance data visualization.

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Collaborating closely with IT and business teams to solve complex issues, including interaction models and data visualization, while working with the legal team.

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Working with the design system and collaborating with the design team to define new components.

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Designed marketing materials and interactive content within brand guidelines, reinforcing brand identity through visual storytelling and managing production assets.

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UI/UX Designer @ University of California, Irvine, IFH Irvine

June 2021 - August 2022

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Collaborating with professors, scientists, Ph.D. students, and other IFH members.

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Enhanced the WordPress website by updating 30+ pages with engaging content, implementing SEO best practices to increase organic traffic by over 50%, and creating custom web pages.

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Increased bounce rate for landing pages from 20% to 9%.

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Product Designer @ ElectrifAi New York City

July 2019 - Dec 2019

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Built a design team to design SaaS AI/ML-based products (ContractAi, SpendAi, BrandAi, SplashAi, Revenue CycleAi, ImageAi) and mentored junior designers.

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Designed AI/ML-based SaaS products that improved user onboarding time by 14%, working closely with cross-functional teams to ensure seamless product launches.

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Worked collaboratively within an Agile process with other UX designers, digital designers, product owners, project managers, and Front-end and back-end developers to deliver products.

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UI/UX Design Instructor @ Touro University & City College of New York NYC

Jan 2017 - June 2019

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Teaching Web Design I-II-III (Basic - advanced) in Undergrad school.

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Teacher assistant in Web and Mobile Design for the Graduate Program.

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UX Designer @ Celsius Network New York City

Dec 2017 - May 2018

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Analyzed, studied & understood crypto company applications, business domain data requirements.

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Consulted closely with the CEO and CTO to outline website goals, made wireframes and prototypes to raise $50M in funding.

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Created all marketing materials, including corporate identity, branding, catalogs, advertising such as whitepaper, one paper, business cards, swags, etc, and trade show graphics.

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Gathered feedback from teams and followed an iterative process using Visio and Keynote.

Let's Connect

I'm always open to discussing new opportunities and collaborations. Feel free to reach out via email, connect on social media, or use the form below.